hirschvogel

the hirschvogel industrial complex occupies eleven hectares in the san juan del río industrial park in the state of querétaro. the project consists of an office building, two industrial naves and an access control station. adapting the constituent structures to the sloping land in order to strike a balance between functionality, corporate image and budget, iconico’s design provides an expansive intermediate level platform for the industrial naves, requiring a massive, encompassing retaining wall, the signature element of the design built from stone quarried on the site. Inserted into one corner of the retaining wall polygon on the lower terrace, the office block optimizes the flows of both administrative and manufacturing personnel; and the overall project maximizes the use of natural light, regional vegetation and materials. the result is a functional, nuanced design that projects the company’s robust personality. the building was finished in 2018.